Social Media Marketing 101 - ITechnical World

What is Social Media Marketing?

Social media marketing is a marketing strategy with the aim of promoting brands or products, interacting with potential customers, increasing brand awareness and increasing sales through social media platforms. Social media marketing aims to produce content that will attract the attention of users on social media platforms, to create a brand identity, to share appropriately with the target audience, to increase interaction and to gain the loyalty of followers. Social media marketing is frequently used by businesses today, as it is more target-oriented and measurable than traditional marketing methods.

What is the Importance of Social Media Marketing?

Social media has become an indispensable part of our lives with the use of the internet and the rapid development of technology. Today, millions of people use social media platforms for different purposes. These platforms are used for people to socialize, access information, have fun, communicate and now perform marketing activities.

Social media marketing is the marketing activities that businesses do to reach their target audience, promote their brands, increase brand awareness, win customers and increase interaction with existing customers. Social media platforms provide businesses with a powerful tool to bring their products, services and brands to large audiences.

The importance of social media marketing stems from many reasons. Here is more detailed information on the importance of social media marketing:

Opportunity to reach a wider audience: Social media platforms consist of many different platforms with billions of users around the world. Therefore, it is a tool with the widest audience that businesses can use to reach their target audience.
Increasing brand awareness: Social media marketing offers an effective way to increase brand awareness. Businesses can increase brand awareness by reaching their target audience, promoting their brand, promoting their products or services, and getting people to talk about the brand.
More traffic and customer potential: Social media platforms are an effective tool for businesses to drive traffic to their websites and other online assets. In addition, social media marketing can also help businesses increase customer leads.
More effective targeting: Social media platforms can help businesses identify and target their audiences more effectively. This can help businesses optimize their marketing budget and achieve a higher conversion rate.
Engagement and customer loyalty: Social media marketing can help businesses engage with potential customers and strengthen relationships with existing customers. Social media platforms provide a platform for customers to comment, share and talk about the brand. Businesses can increase customer loyalty and create a positive brand image through these interactions.
Measurable results: Social media marketing allows businesses to measure the effectiveness of their marketing campaigns. Social media platforms allow businesses to track their campaigns and analyze their performance. This can help businesses optimize their future marketing strategy and achieve better results.
Lower costs: Social media marketing costs less than traditional marketing methods. Businesses can optimize their marketing budgets by using organic reach and free campaign options on social media platforms.
Competitive advantage: Social media marketing can help businesses gain a competitive advantage. An effective social media strategy can help businesses stand out from other competitors and gain more customers.

As a result, social media marketing has become an important marketing strategy for businesses today. Businesses should use social media platforms to reach their target audience, increase brand awareness, increase customer potential and provide more interaction. Social media marketing can help businesses achieve more measurable results, market at lower costs, and gain a competitive advantage.

What are the Features of Social Media Platforms?

Social media platforms are digital platforms where users can connect with each other, interact and share their content. Each social media platform has its own unique features and user base. Below, let's take a look at the features and highlights of popular social media platforms:

Facebook : With billions of users around the world, Facebook is a social media platform where people can connect with their friends, message and share. On Facebook, users can like, comment and share the posts they share. In addition, businesses can also interact with their customers by creating Facebook pages.
Instagram : Instagram is a social media platform that focuses on photo and video sharing. Users can interact by editing their photos and videos with filters, creating stories, and viewing content based on their interests in the explore section. Instagram is very popular, especially among younger users.
Twitter : Twitter is a social media platform where you can share with short messages (tweet). Users can view, retweet and like tweets from accounts they follow. Twitter is a platform used to quickly access news and interact with followers.
LinkedIn : LinkedIn is a business-oriented social media platform. Users can expand their professional networks by sharing their work experience, skills and educational information. Businesses can also share job opportunities and interact with business partners by creating LinkedIn pages.
YouTube : YouTube is a social media platform focused on video sharing. Users can interact by uploading video content, gaining subscribers and responding to comments. Businesses can also promote products, gain customers and increase their loyalty by creating YouTube channels.
TikTok : TikTok is a social media platform where short video content is shared. TikTok, which is very popular among young users, allows users to create video content and share it with other users. Users can share short clips with music, dances, funny videos and more. TikTok has become a platform preferred by brands to reach their young target audience in recent years.
Pinterest : Pinterest is a social media platform focused on visual sharing. Users can like and share images on different subjects (decoration, fashion, recipes, etc.) by saving them to their boards. Businesses can also visually promote their products and interact with their customers by creating Pinterest pages.

As can be seen from these examples, each social media platform has its own unique features. It is important for businesses to determine which social media platforms their target audiences use and interact with the right strategies on these platforms.

What is Social Media Strategy?

Social media strategy refers to a planned approach to how a business will manage its presence on social media platforms. This strategy includes defining the target audience, determining which social media platforms to use to reach the targeted audience, making plans for producing and sharing content, engaging with followers, and measuring results.

Here are some important factors to consider when creating a social media strategy:

Target audience : Defining the target audience of the business is critical for deciding which social media platforms to use.
Social media platforms: It is necessary to determine which social media platforms the target audience of the business uses and to determine what kind of strategy it will follow in order to be effective on these platforms.
Content: The business needs to produce and share interesting content that appeals to the target audience. These content should be aligned with the brand identity of the business and should be aimed at the target audience.
Follower engagement: The business must interact with its followers and listen to their feedback. In this way, the brand loyalty of the followers is developed and positive opinions about the business are spread.
Measurement and analysis: The business should measure and analyze the results achieved under the social media strategy. Thus, it can be determined which strategies are working and which need correction.

A social media strategy helps businesses increase brand awareness, gain new customers, and strengthen bonds with existing customers by engaging with their target audience.

How Do You Do Research to Define Your Audience?

Defining the target audience correctly is very important for a social media strategy. Researches to define the target audience can be listed with the following steps:

Demographic Information : First, it is important to research demographic information such as age, gender, occupation, education level and income level to define the target audience. These data are the starting point for better understanding the target audience.
Behavioral Research: Conducting behavioral research is necessary to better know the target audience. These studies reveal which social media platforms the target audience uses, which devices they prefer, which activities they attend and which products they prefer.
Researching Online Forums: Searching online forums for target audiences can be helpful to understand their interests and preferences. Discussions in the relevant forums help you get an idea of the target audience.
Social Media Analysis: It is important for businesses to analyze the interactions of their followers on social media platforms to have an idea about the target audience. By examining the content, comments, likes and shares shared by the followers, information about the interests and behaviors of the target audience can be obtained.
Competitor Analysis : By performing competitor analysis, it is possible to determine what kind of products and services the target audience is interested in. By examining your competitors' social media pages, you can learn how they approach the target audience and what tactics they use.

In addition to these steps, target audience surveys and focus groups can also be used. Research to define the target audience helps businesses determine their social media strategies and allows them to reach the right target audience.

How Does the Content Planning and Creation Process Work?

The content planning and creation process is very important in the social media marketing strategy. This process can be enumerated in the following steps:

Determining the Target Audience: In the content planning process, it is necessary to determine the target audience first. Defining the target audience helps in deciding how the content will be created and which social media platforms it will be posted to.
Generating Content Ideas: After identifying the target audience, it is necessary to generate content ideas on social media platforms. Content ideas should be determined to appeal to the target audience and should be creative. At this stage, it is important to develop content ideas that fit the brand's goals.
Content Planning: Once content ideas have been identified, it is necessary to create a content plan. This plan should include details such as which content will be published on what dates, on which social media platforms it will be published, and by whom it will be prepared.
Creating Content: After the content plan is created, the stage of preparing the content is started. At this stage, it is important that the content is of high quality and attention-grabbing. The visual and written elements of the content should be prepared in a way that appeals to the target audience.
Content Publishing: After the content is prepared, it must be published according to the determined plan. Publishing the content to social media platforms ensures that the determined target audience is reached.
Content Analysis: Analysis is necessary to measure the impact of content. Content analysis helps identify which content is more effective and provides ideas for future content planning.

The content planning and creation process enables businesses to be successful in their social media strategies. Proper management of this process allows the right messages to be conveyed to the target audience and helps businesses reach their goals.

What is the Importance of Visual Content?

Visual content plays an important role in social media marketing. Visual content can be perceived more quickly than texts and can attract people's attention better. In addition, visual content helps establish an emotional connection with the target audience and can better convey the brand's message.

The importance of visual content can be explained by the following reasons:

Attractive: Visual content can quickly grab people's attention. More sharing and liking of visual content on social media platforms is an indicator of the attractiveness of visual content.
Brand Awareness: Visual content is a powerful tool that brands can use to promote and differentiate themselves. Visual content can increase brand awareness by using recognizable elements such as brand colors and logos.
Storytelling: Visual content can be used to tell stories. Stories help people connect emotionally and better understand the brand's message.
Shareability: Visual content increases people's tendency to share. Shared images increase the visibility of the brand and allow it to reach a wider audience.
Communication: Visual content helps to better convey a message. Visual content can leave a positive impression of the brand in people's minds and help them better understand the brand's message.

As a result, the importance of visual content is quite high in social media marketing. Visual content is remarkable, shareable, and facilitates emotional bonding. Well-prepared visual content increases the recognition of the brand and facilitates communication with the target audience.

How Should Hashtags Be Used?

Hashtags are one of the important tools used in social media sharing. Used correctly, hashtags can increase the visibility of posts and make them reach a wider audience. But when used incorrectly, hashtags can make posts appear as spam and cause the audience to lose interest. Here are some tips for the correct use of hashtags:

Use Relevant Hashtags: Choose hashtags that are relevant to the topic of your post and related to your target audience's search terms. This ensures that your post reaches the right people and engages your target audience.
The Conciseness: Limit hashtags by using the most important keywords related to the topic of your post. Excessive use of hashtags can cause your post to appear as spam.
Brand Hashtag: You can increase your brand's visibility by creating custom hashtags for your brand. You can increase the recognition of your brand by using these hashtags regularly in your posts.
Popular Hashtags: You can reach a wider audience by using popular hashtags. However, it is important that these hashtags are relevant to the topic of your post and not overused in a way that would make it appear as spam.
Be Careful: Avoid using negative or excessively political hashtags. This can damage your brand's reputation and cause your target audience to lose interest.
Follow: Follow hashtags that interest your target audience and use these hashtags in your posts. This engages your target audience and allows your posts to reach more people.

In conclusion, hashtags are an essential tool in social media marketing. By using hashtags correctly, you can increase the visibility of your posts and attract the attention of your target audience. However, you should prevent your posts from appearing as spam by avoiding excessive or misuse.

How to Increase Social Media Interactions?

In social media marketing , interactions, that is, user behaviors such as likes, comments, sharing are very important for the success of the brand. Here are some tips for increasing social media interactions:

Share Creative and Quality Content: Having your content creative, interesting, and of high quality can increase users' engagement. Therefore, you can increase the engagement of your followers by creating content that will attract the attention of your target audience.
Choose Topics That Interest Your Audience: You can increase interactions by choosing the content you will share according to the interests of your target audience. You can do research to understand what kind of content your target audience likes and you can prepare content accordingly.
Share Frequently: By sharing regularly, you can ensure that your followers interact with you. However, posting too often or too little can also bore or disinterest your followers.
Encourage Engagement: Encourage users to comment, like, or share on your posts. This can keep your followers engaged with you.
Run Contests: Contests can encourage your followers to engage. In contests, you can ask your followers to comment or share. However, the content and prizes of the contests should be of interest to your target audience.
Engage with Other Accounts: By interacting with other accounts, you can increase the number of your followers and increase interactions. However, it is important that these interactions are natural and sincere.
Stream Live: Live streams are one of the most effective ways to engage your followers. In live broadcasts, you can offer opportunities for your followers to comment or ask questions.

How to Measure Performance for Social Media Accounts?

Performance measurement for social media marketing is very important for developing and improving your marketing strategies. Here are some factors to consider when measuring performance for social media accounts:

Number of Followers: The number of followers shows how popular your account is and your growth rate. However, follower count alone is not a sufficient measure of performance.
Engagement Rate: Engagement rate, that is, the number of likes, comments and shares made to the shares, shows how much interaction your account has received. Engagement rate is a more meaningful performance measure when compared to the number of followers.
Views: The number of views of your video posts shows the popularity and engagement level of your account. The number of views can also reflect how engaging your videos are.
Conversion Rate : If you are promoting your products or services in your account, conversion rate is important. Conversion rate measures how many of your followers who see your ad take an action, such as a purchase or a subscription.
Feedback: Comments, suggestions and complaints from your followers can provide valuable information about your account's performance. By following the feedback, you can understand the needs of your target audience and determine your content strategy according to their wishes.
Ad Performance: If you use social media ads, you should also measure your ad performance. By measuring ad performance, you can optimize your ad budget and create ad strategies that will appeal to your target audience.

As a result, when measuring performance for social media accounts, you should consider factors such as number of followers, engagement rate, number of views, conversion rate, feedback and ad performance. By measuring this data regularly, you can improve your marketing strategies and better respond to the needs of your target audience.

What Is Social Media Ads and How Does It Work?

Social media ads are a type of advertising used to reach your target audience through social media platforms. These ads are created using the advertising tools offered by the platforms and run for a fee.

Social media ads generally work in the following ways:

Target Audience Determination: Social media platforms record data such as users' interests, demographic information and behaviors and use them to determine the target audience of advertisements. When advertisers want to show their ads to a specific target audience, they can set certain parameters using the advertising tools of the platform.
Ad Creation: Advertisers create ad design, text and images using the ad creation tools of social media platforms. Advertisers can also specify the locations (for example, news feed, stories) and display time to show the ad.
Advertising: Advertisers run their ads on the platform for a certain period of time, with a certain budget. Ads are often placed among other advertisers through a bidding system with a certain type of payment (for example, pay-per-click).
Ad Tracking and Analytics: Social media platforms provide data to advertisers to monitor the performance of ads. This data includes information such as how many times the ad was shown, how many clicks or interactions it received, and how many conversions it got. Advertisers can use this data to optimize their advertising strategy.

Social media ads can be a highly effective way to reach platforms' user bases. However, in order to optimize advertisers' advertising strategies and achieve successful results, it is important to determine the right target audience, create impressive content and measure performance.

How Does the Budgeting Process for Social Media Advertising Work?

The budgeting process for social media advertising begins with the advertiser determining how much to spend to achieve certain goals. Budgeting depends on the purpose of the advertiser's ad campaign, its target audience, and the platform on which the ad will be shown.

Here are the steps of the budgeting process for social media advertising:

Determining the Purpose of the Advertising Campaign: The first step is to determine the purpose of the advertising campaign. The advertiser must determine what the goal of the campaign will be, such as increasing brand awareness, increasing sales or generating lead generation.
Identifying Target Audience: The advertiser must identify the target audience of the campaign and analyze information such as their demographics, interests, and behaviors. This information will help the advertiser decide how much to spend during the budgeting process.
Determine Ad Display Time: The advertiser must determine how long the ad campaign will continue. This duration is determined by how often the ad is shown, when the target audience is most active, and the purpose of the campaign.
Determining the Platforms to Show the Ad: The advertiser must decide on which platforms the ad campaign will be shown. Different platforms may have different costs and reach different audiences.
Setting a Budget: After analyzing all these factors, the advertiser can decide how much to spend on the campaign. The advertiser can adjust its budget depending on the purpose of the ad campaign and the size of the target audience. Advertisers often choose a pay type such as pay-per-click ( CPC ) or pay-per-impression ( CPM ).
Optimizing Budget: Advertisers regularly measure performance throughout the campaign to optimize the budget. These metrics can help the advertiser optimize their spend and bidding strategy.

How to Target in Social Media Ads?

Targeting in social media ads is one of the most important elements that ensure that the ad reaches the right audience. Targeting is used to identify users with certain characteristics and to ensure that ads are shown only to these users. Here is the answer to the question of how to target social media ads:

Demographic Targeting: Social media platforms provide users with age, gender, location, education level, occupation, etc. It allows targeting according to demographic characteristics.
Behavioral Targeting: Targeting can be done based on users' online behavior. For example, ads may be shown to users who are searching for a particular product or service, visiting a particular page, or using a particular app.
Targeting by Interest: Pages users follow, posts they like, comments, shares, etc. By using data, targeting can be done according to the area of interest.
Retargeting: Retargeting can be done when users have previously visited a site, viewed a product, or added it to their cart but not purchased.
Lookalike Targeting: By finding other users with similar characteristics to a certain audience, ads can be shown to these users.

Accurate targeting in social media ads allows ads to work more efficiently and helps to use the budget correctly.

What is Social Media Influencers and Collaboration Process?

Social media influencers are people who have a certain audience and specialize in a certain subject. These influencers can be used to help brands reach their target audience. Collaborating with social media influencers can help brands reach their audiences more organically. Here are some steps you need to know about social media influencers and the collaborative process:

Determine Your Target Audience: It is important that the followers of the influencer you want to collaborate with match your target audience. Therefore, identifying your target audience is an important factor in choosing the influencer you want to collaborate with.
Determine Collaboration Type: Collaboration types can take various forms, such as the influencer simply promoting your brand or promoting your products by actually using them. Identifying the type of collaboration will help you choose one that fits the skills and goals of the influencer you want to collaborate with.
Choose Influencer: Choosing the influencer you want to collaborate with should be done by considering factors such as the influencer's audience, shares, content and interactions.
Set Collaboration Details: You need to specify the collaboration details with the influencer you want to collaborate with. These details include product delivery, release date, fee, etc. factors such as
Measure Performance: It is important to measure the influencer's performance after collaboration. This can be done in a number of ways, including measuring the impact of the influencer's posts, tracking audience interactions, and tracking sales for your brand.

How is Crisis Management Done in Social Media?

While social media offers many opportunities for businesses, it can also cause crisis situations. Businesses can face a crisis for many reasons. These can range from internal crises such as customer complaints, product faults, mismanagement or employee errors, to external crises such as natural disasters, political events and catastrophes. Therefore, the management of social media channels is very important in a crisis situation.

Steps to be followed in crisis management on social media:

Respond quickly and accurately: It is important to give quick and accurate responses in times of crisis. Any delay or inaccurate information can seriously affect the reputation of the business. Therefore, in a crisis situation, it is important to respond as soon as possible.
Gather information about the crisis: At a time of crisis, it is important to gather as much information as possible. It is important to obtain detailed information about the source, cause, extent and impact of the crisis. This information is essential for an accurate response and crisis management.
Define a communication strategy: Creating a communication strategy in case of crisis ensures that the right message is delivered to the right people. This strategy should include details such as how information about the crisis will be collected, with whom it will be shared, and which channels will be used.
Respect your customers: In a crisis situation, it's important to respect your customers. Listen to your customers' concerns, answer their questions, and offer possible solutions. This helps protect your business's reputation by giving your customers confidence.
Build a positive image: In a crisis situation, it is important to create a positive image. Providing your customers with accurate information, providing fast and accurate answers, and successfully managing the crisis will increase the reputation of your business.

As a result, it is important to respond quickly, accurately, respectfully and effectively when managing a crisis on social media. Creating a good communication strategy and listening to your customers is critical to managing a crisis.

Is Sharing at the Right Time Important on Social Media Platforms?

Sharing time is very important for social media strategies. A post at the right time can provide more reach, sharing, comments and engagement. However, given that each platform has a different user base and different engagement times, the right timing strategy may be different for each platform.

For example, businesses typically post on LinkedIn during business hours on weekdays , while Instagram they may get more engagement on weekends. Therefore, it is important to determine the right timing strategy by analyzing the user base and interaction trends of each platform.

Also, the content of the post can have an impact on timing. For example, posting immediately after news and innovations for a certain industry are published may attract more followers. In addition, sharing content that interests the target audience with pre-planned content during seasonal events such as special days and holiday periods can provide more interaction.

As a result, posting at the right time is important for the success of social media strategies. However, considering that each platform has a different user base and interaction time, analysis is necessary to determine the right timing strategy.

How to Constantly Update Social Media Marketing Strategy?

Social media marketing strategy must be constantly updated because social media platforms are constantly changing and evolving. In addition, the target audience, market trends and business goals may also change over time. Updating the strategy can help the brand be more effective on social media platforms.

The following steps can be followed to update the strategy:

Analyze performance regularly: Performance measurement is critical to social media strategy. Analyzing your social media performance regularly can identify what went well and what went wrong, providing important information to update your strategy.
Re-evaluate your audience: Your audience may change. As your business grows or your target audience starts to need different products or services, you may need to reevaluate your audience. After re-evaluating your audience, you can produce content that better fits their needs.
Monitor competitors: Monitoring your competitors and your industry can help you update your social media strategy. You can update your own strategy by monitoring what types of posts your competitors are making, what campaigns they are in, and which target audiences they are addressing.
Follow social media trends: Social media trends are constantly changing. By following new trends, you can make your business attract more attention on social media platforms. Therefore, following social media trends and updating your strategy accordingly can increase your brand's competitiveness.
Discover new platforms: Social media platforms are constantly changing and new platforms are emerging. That's why exploring new platforms and identifying the ones that work for your business can help you update your social media strategy.

What are the Tools that Can Be Used for Social Media Marketing?

There are many tools available for social media marketing. These tools serve in different areas such as content planning, analysis, reporting, automation and targeting. Some popular social media marketing tools include:

Hootsuite : A tool used to manage multiple social media accounts. It stands out with its features such as content planning, programming and publishing.
Buffer : A tool used to manage social media accounts. Content planning, scheduling and publishing features, as well as analysis and reporting features are also available.
Sprout Social : A tool that facilitates social media management. It includes features such as content planning, programming and publishing, analysis, reporting and team management.
Google Analytics : It is a tool used to track and analyze your website's traffic data. This data can play an important role in shaping your social media marketing strategy.
Canva : A tool that allows you to easily create your visual content. Even those without design skills can create professional looking graphics, banners and infographics with Canva.
BuzzSumo : A tool that helps you do content research and discover popular content. In this way, you can follow the trends in your industry while shaping your social media marketing strategy.
Mention : It is a tool that allows you to follow social media interactions related to your brand. In this way, you can follow the comments made about your brand and quickly respond to negative comments.
AdEspresso : A tool you can use to optimize your social media ads. With this tool, you can test different components of your ads such as targeting, text, and visuals, and get the best results.

These are just a few examples, different tools may be available for your different needs. However, using the right tools is essential for developing and optimizing your social media marketing strategy.

What Are Successful Examples for Social Media Marketing Strategy?

Social media marketing strategies , when implemented correctly, can help brands gain customers, build a loyal customer base, and increase sales. Here are some examples of successful social media marketing strategies:

Nike: Nike executed one of the most successful marketing strategies in history with its “Just Do It” campaign. Instead of promoting its products, Nike ran a campaign with a message that touched, motivates and inspires the lives of its target audience. With this campaign, the brand expanded its loyal customer base and increased brand awareness.
Coca-Cola: Coca-Cola made a big impact in 2012 with its “Sharing is Happiness” campaign. In this campaign, Coca-Cola interacted with consumers and asked them to share their moments of happiness. Within the scope of the campaign, consumers were given the opportunity to print Coca-Cola cans on their behalf and share them with their friends. This campaign created a strong bond between consumers and the brand and increased the brand's presence on social media.
Oreo: Oreo had huge success with their “You Can Still Dunk in the Dark” campaign. This campaign started with a post shared on Twitter after the power outage during the Super Bowl. This post received a lot of retweets and shares in a short time. Oreo posted a series of posts and videos using this engagement, and the campaign increased the brand's social media presence.
Red Bull: Red Bull made a huge impact with their “Red Bull Stratos” campaign. As part of this campaign, a paratrooper named Felix Baumgartner crossed the border in the stratosphere and made the world's highest jump. This event was broadcast live and discussed on many social media platforms. With this campaign, Red Bull increased brand awareness and expanded its loyal customer base.
Airbnb: Airbnb strengthened its brand image with the “We Are Here” campaign. This campaign was driven by a message that brought people of different cultures together and made connections around the world. As part of the campaign, Airbnb posted many videos on social media platforms and collected comments about the campaign from brand loyal customers. In addition, a section called “Airbnb Experience” was created, which offers unique experiences to users of the brand. This section aimed to provide a different holiday experience to the tourists by presenting the unique experiences offered by the local people. Airbnb also ran successful campaigns on social media platforms such as Instagram, Twitter and Facebook. #Airbnb on InstagramOrganized a contest to share photos tagged with, which enabled millions of people to interact with the brand. He also ran several campaigns on Twitter, thereby reaching a wider audience. Airbnb's successful social media marketing strategy has helped the brand become a global player and expand its customer base.

What Are the Common Mistakes Made for Social Media Marketing Strategy?

Many businesses that implement a social media marketing strategy may fail to reach their goals by making some common mistakes. These errors are:

Misidentifying the target audience: Misidentifying the target audience is one of the most fundamental mistakes of social media marketing strategy. Incorrect target audience definition can lead to a waste of resources by conveying the right message of the brand to the wrong people.
Not choosing the right platforms: Each social media platform has a different user base and features. Failure of brands to choose the right platforms can reduce their chances of reaching potential customers.
Insufficient use of social media accounts: Insufficient use of social media accounts can cause the brand to miss opportunities to connect with potential customers.
Inadequate content strategy: Social media strategy is successful by creating quality and original content. Brands with insufficient content strategy may experience a decrease in the number of followers and engagement rate.
Immeasurability of social media marketing strategy: Social media marketing strategy should be measurable. By setting measurable goals, brands can analyze the success of their social media strategies. However, brands that do not set measurable goals cannot understand the impact of their social media strategies and cannot develop their strategies.
Not allocating enough budget: Not allocating enough budget for a social media marketing strategy is one of the top reasons for failure. For a good social media marketing strategy, it is important to allocate an adequate budget, advertise and use the tools necessary to impress potential customers.
Working with influencers without collaboration: Social media marketing strategy can increase the chances of reaching potential customers by collaborating with influencers. However, collaboration with unsuitable influencers can damage the brand's reputation.