Digital marketing is a much faster, easier and affordable alternative to traditional marketing. But it is not without some disadvantages. The digital world is constantly changing. The channels and tools for digital marketing are changing rapidly. Social media marketing, which was most popular one year ago, may even turn out to be useless for your brand the next year.
All you need to do is to be aware of all kinds of innovations and trends in order not to be harmed by this rapid change in the digital world. This is actually not difficult at all if you follow the relevant blogs and websites and does not take much of your time. In this article, we have compiled the most popular digital trends in 2020 for you.
Lifecycle Marketing Gains Importance
When promoting your brand with digital marketing, you should follow a certain path. The first goal of many business people is to find new customers and increase their profits, but it is almost impossible to reach the last step without following the natural cycle. Your first goal when embarking on digital marketing should be to increase your brand awareness, get your potential customers to know you, and have a relevant audience on your social media accounts, if any. Shoppers will come later.
In addition to these, it is useful to examine the natural cycle of customers. You introduce your brand and then your product to a potential customer. Then you gain their trust and as a result, the customer buys your product or service. One of the most popular digital marketing trends of 2020, lifecycle marketing style is based on attracting the attention of customers who have made a purchase once and lost their interest. Moreover, this will be a much easier and less costly marketing tactic since the steps such as promoting the brand to the existing customer and gaining trust have already been taken.
Chat with Your Customers
Although it gives faster and more efficient results in terms of shopping and promoting products in the digital world, there are things that are missed from traditional methods. Many people miss the part of going to the store and chatting about their shopping and getting information about the product by talking. For this reason, many brands have started to provide call centers or live online conversations that can answer their customers 24/7. Experts believe that using as little formal language as possible on these matters would also be beneficial.
Google Ads Are Now Smarter
One of the most popular channels with the highest return on investment for years is Google Ads. Google ads play an extremely effective role in reaching your target audience at the time of need. At the same time, it started to allow you to manage high-performance advertising campaigns from the beginning to the end of the purchasing journey with the smart campaign models that it launched last year. It looks like we'll be talking about Google's updates often this year.
Data becomes more important than ever
This is not a new trend, but you can be sure that it will never go out of style. If you want to promote your brand, apply for digital marketing tools or advertise, you need to be informed first. Who is your potential customer base, who are your competitors, and if so, what are the results of your previous advertisements? Taking these into consideration, it will be extremely efficient both for your budget and your time to repeat the steps that work, to find and solve the problems that do not work, and to leave them behind if they are not resolved.
Get Started with Personalization
According to the surveys, many customers say that they prefer personalized advertising and marketing tactics as well as the products they buy. For example, if you have an e-mail list and the participants are not very large, you can have special e-mails written to your regular customers. Sharing your customers' posts on your social media accounts, organizing sweepstakes can also be considered personalization. In short, underlining that every customer is special, even in your ads, is one of the digital marketing trends you should definitely try this year.
Video Marketing on the Rise
You share content articles and blog posts in the blog section of your website. These are carefully written, professional and interesting texts, but let's admit that many people do not have time to read, even if they do, their interest cannot remain in written texts. Therefore, videos become ideal media to promote your brand. Even if your videos are not related to the brand rather than a classic advertisement, if there are short shots to watch thanks to its stylish images, interesting story or perhaps music, people will not only watch it but also share it with their surroundings.
Pinterest now offers the ability to shop directly from their posts. Many brands have opened an account on Pinterest and continue to promote their products here. One aspect of Pinterest that is more advantageous than other social media channels is that it is based not only on discovery, but also on keeping what is discovered and constantly being visible. If a post is liked or saved to boards on Pinterest, its algorithm helps the user discover similar posts. In other words, the promotions you will make from here are growing exponentially.
Don't Ignore the Rise of Stories
Stories consisting of short and temporary videos or images that came into our lives thanks to the Snapchat application became widespread thanks to Instagram, now even Youtube creates its own version and is seen as one of the most ideal methods to create brand awareness and strengthen the loyalty of existing customers. The advantages of digital marketing in story format are that there is no need for much care for story videos or images, on the contrary, amateur-looking visuals give better results.
Content and SEO Do Not Lose Leadership
In 2020, content prepared according to SEO analysis is one of the digital marketing methods that gives the best results in terms of brand promotion and attracting potential customers to your website. The point you should pay attention to here is the changes that may occur in the language and style of the content articles. Different address types, lists in different formats, or subheadings can help your website or blog content rank higher in search engines. Also, new and original sounds will always be more memorable than others.
Purchasable Shipments
Extending the decision-making process will reduce the likelihood of the customer purchasing your product. For example, you have placed an ad on Instagram, your product appears in the picture and the description is not enough. The customer will have to go to your profile page and click on your website link from there, find and buy the product and perform a few steps. Instead, posts that take the product to the page to purchase with one click, which is now possible on sites such as Instagram and Pinterest, achieve greater commercial success.
Interactive Content
Yes, content is still the most popular tool of digital marketing, but how about making them more interesting? Tools that can be found on the page such as surveys, personalized articles, calculators… All of these will prevent the customer from being distracted and help your brand to be more memorable.
Try Multi-Channel
Increasing the number of your social media accounts is also one of the most preferred digital marketing options of 2020. If you set a single strategy and tone and use them in the same way on all social media accounts, you will witness an increase in the number of customers who make sales transactions. It is also recommended that you allow minor changes while using the same tone and tone, taking into account the use of social media channels and the user profile. In this way, you can impress those who like visual examples with Instagram ads and those who prefer quick answers with Twitter. All you have to do is spend an equal amount of time on all your social media accounts.
0 Comments