While e-commerce continues to grow at a rapid pace, brands are working hard on different strategies and campaigns.E-commerce has achieved a great growth momentum in the post-2019 period. While technology, which is the scene of new developments every day, causes very rapid changes in global trends, the e-commerce trends of the future have started to be discussed today.
Online sales exceed $1 billion during Christmas 2021
The global impact of the pandemic and the change experienced by consumers in their consumption habits during this period enabled the rapid attainment of growth figures that can be achieved over a long period of time. E-commerce grew by 11% in Q3 2021 compared to the same period a year ago, with worldwide online sales exceeding $1 billion in the last Christmas campaign.
As a result of the technological developments; The integration of artificial intelligence, data analytics and marketing automation solutions with online platforms has enabled many brands to achieve great success in their digital channels during the pandemic period.
The “State of Commerce report,” prepared by Salesforce as a result of more than a billion data from companies around the world, revealed that the rapid transition to digital spaces applies to all businesses, and that 83 percent of B2B companies are selling online.
Get ready for the e-commerce trends of the future!
While the pandemic and the development provided by technological developments have made great progress in e-commerce, the question of what kind of factors can have such effects in the future occupies a great place in the minds of online trade players. While companies that adapted quickly to developments by taking early action during the pandemic period experienced rapid growth, many brands that were caught unprepared had to terminate their activities. Brands need to be where their consumers want to be by preparing for the e-commerce trends of the future in the next wave.
Integration between physical and digital channels
Although e-commerce increases its popularity day by day, physical stores do not disappear. Today, it is not possible to talk about the physical channel and the online channel as two separate worlds without any connection. A consumer can interact with a brand through any channel, so organizations must be prepared to respond to these interactions with the consumer in a personalized way, regardless of the channel.
While great transformations are taking place in online channels, conversion rates have reached high rates in physical stores as well. In addition to physical and digital integration, integrating e-commerce platforms with other business applications such as marketing automation solutions or after-sales services is critical and is the only way to deliver a true omnichannel experience to customers.
Development of e-commerce in B2B environments
B2B e-commerce is one of the clearest growth opportunities for companies in business sectors focused on selling products and services to B2B customers. Companies must be able to offer a personalized shopping experience to optimize and increase sales through this channel. Of course, it should not be forgotten that the purchasing process is completely different at this point. More often than not, a B2B client will be able to choose different payment methods, etc., based on pre-negotiated pricing policies and purchase volume. with large volumes. One of the key points observed for the development of this model is the integration of platforms with the company's CRM (Customer Relationship Management).
Social or group exchange
Because online platforms are often designed to give users one-on-one responsiveness, brands do not provide their customers with a group shopping experience. In this sense, the experiences that online sales brands will offer to their customers by offering new solutions with the developing technology have a very important place in the e-commerce of the future.
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